Released in 1989 the Atari Lynx became the first color portable gaming system. The machine was developed by Epyx and was called the Handy before being bought by Atari. Before releasing it they changed the internal speaker and removed the thumb-stick on the control pad.
In 1991, Atari re-launched the Lynx with new packaging, new game card designs, and a new sleek black look. The new system featured rubber hand grips and a clearer backlit color screen with a power save option. It was known as the Lynx II surprisingly.
Even though the Lynx was technologically superior to the Game Boy it just couldn’t compete with Nintendo’s 3rd party support and head start. By the mid 1990s, the Atari Lynx was no longer widely available.